Community way to Livelihood Generation

NEED works in a diversified way of creating livelihoods and economic enterprises, here are the following:

  • Market based product specific skill training & enterpreneruship management.
  • Gender sensitivity approach to Entreprenruship Linked Income Generation for Self Enterprising Person.
  • Grassroot Reahout and Networking on Trade & Economic.
  • Sodic Land Reclamation
  • Diversified Agriculture based products
  • Support for Community Mobilization and Livelihoods in urban slums and rural community.
  • Powering the capacity of Youth Owned Livelihood & Micro-Enterprises
  • Socio-Economic Empowerment of Deprived Community, Especially Women, Through Building Their Grass-Root Organizations, Creation of Opportunity & Enhancing The Human Resource Capacity In A Sustainable Manner
  • Community way to promote Fair Trade, Producer groups, Asset management and Economic Enterprises
  • Organic way to promote eco-friendly cum environment based economic clusers of enterprises
  • Micro-Finance way to promote Micro-Enterprises and Livelihood

Livelihood Generation

Conventional definitions of enterprise and livelihoods sectors tend to demarcate farm and off-farm opportunities. But people’s enterprises are not defined only in spatial terms but also socio-cultural and environmental ones. Farm-based occupations still contribute the major aspect of production economics in rural India, more particularly in the largest and most populated states like Uttar Pradesh.

In the context of rural UP, it is critical that new ways and means of strengthening the livelihood of the poor communities are found. Our experience has demonstrated that the community groups show strong impetus to engage in conservation-linked production, internalize environmental issues and are best prepared to develop innovative, conservation-linked micro-enterprises.

Since the majority of our rural households are dependant on agriculture, and growing agricultural crops involves very costly inputs, new conservation-linked livelihoods based on land management are indispensable.NEED has developed a comprehensive action-model called Gender Sensitivity approach to ‘Entrepreneurship Linked Income Generation for Self-Enterprising Person’ (EIGSEP).

This program is a series of six flexible modules. This model helps the target group to recognize traditional wisdom and human resources that exist among them and to utilize the same. By doing so, it moves micro-enterprise experience from managing quantifiable mechanisms such as credit, thrift and Self Help Groups to new issues of developing human capital. Every module is a combination of complex human resource development principals that have been set to the everyday affairs and experiences of grassroots communities.

It builds incumbent and aspiring leaders from the communities that are already involved in micro enterprise or at the stage of launching one. It identifies and builds on their entrepreneurial skills, problem solving creativity and risk taking behaviour patterns. The direct link of this sector to environment conservation, stabilization within the economics of the villages or habitation, cultural expression with respect to equity and self-worth, role of local institutions, media and government and above all the value to traditional indigenous knowledge attached to such farm driven livelihood are enormously felt to be indispensable in the states like Uttar Pradesh.

Depending upon our grassroots experiences and experiments with large numbers of Self Help Groups, we very firmly experience that generating market-led livelihoods and micro-enterprises with a Strong Service Driven Approach, capacity building and skill upgradation, promoting entrepreneurship development, continuing the progressive enhancement of income, ownership, bargaining power and quality of life etc. are some of the essentials that are needed to be integrated into a definite strategy to make SHG’s women and farmer partners in the mainstream, and not beneficiaries.

Micro-credit without a very focused and plan driven long term organizational commitment and back up support on livelihoods and micro-enterprises can never help the members to become the mainstream partners. Hence, the practice of SHGs shall still keep their members within marginalized and deprived status of development unless the focused and market-led livelihoods and micro-enterprises are integrated into it for the betterment of their quality of life.

Current Sub-Sector Approach by NEED

  • Chikan and Zardozi Crafts
  • Eco-Friendly jute fiber
  • Diversified Farm Sector
  • Venders and Hawkers
  • Medicinal and aromatic plants
  • Home based producers
  • Service providers
  • Fast Moving Consumer Products
  • Readymade garments
  • Handmade paper
  • Dairy and other conservation-linked livelihoods.

Example Projects:

  1. Training rural women in entrepreneurship cum skill up-gradation started in July 1999. Funded by National Bank for Agriculture and Rural Development (NABARD)
  2. UNIFEM supported gender sensitivity approach to specific product based entrepreneurship linked
  3. Income Generation for Self-Enterprising Person (EIGSEP). The programme was 100% successful with progressive sound incomes and huge multi-plier effect in the daily living system of women community. This was also evaluated by an expert from USA on behalf of UNIFEM and a copy of it, if required, can be available from NEED, Lucknow, India.